Nearly £250,000 was raised by the British Birdwatching Fair in August 2010 and those funds will now be spent Saving southern Ethiopia's endemic birds,as the Birdfair 2010 project was billed. The key beneficiary is the species at most risk of becoming mainland Africa's first avian extinction of modern times, the Liben Lark Heteromirafra sidamoensis, formerly known as Sidamo Lark. Fewer than 100 individuals may now survive, on a tiny pocket of overgrazed grassland called the Liben Plain, near the town of Yabello.